Advantages of video transcriptions

We have all heard about transcribing audio files. We have transcribed them manually or through various software. However, have you heard about transcribing videos? Well, transcribing videos is a recent concept that is gaining popularity day-by-day. What are the benefits of transcribing a video? 1 – Enhances usability Transcribed videos enhance usability and improve user […]

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Using Video Ethnography

Over the years, companies have started becoming increasingly interested in using video ethnography for their market research. Video ethnography is one of the most valuable tools due to being able to meet people in their natural environment and record how products are being used in the real time, which can often contrast and contradict what […]

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How to use Video Ethnography

“What people say, what people do and what they say they do are completely different things” – Margaret Mead Ethnography is defined as the “scientific description of the customs of individual peoples and cultures.” Simply put, it is the observation of individual’s ways in which people react to certain circumstances in real life based on […]

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