Category: General

If a picture says a thousand words, a video tells the whole story. As insights professionals, it is our job to explain the complex and using words in a deck to tell the story just doesn’t work anymore. Video captures the actual voice of the customer – delivering a shared understanding of the context, emotion […]

There is something to be said for doing things the old-fashioned way, whether it be tradition, superstition, a trip down memory lane.  Sometimes returning to the way we did things before technology revolutionized the world is nostalgic. Years ago, fishing required a near sixth sense when it came to finding where the action was by […]

Ask anyone what it’s like to transcribe a video manually, and you’ll undoubtedly receive groans and a laundry list of frustrations from whoever you ask. It’ snot that the process is overly difficult – it just takes hours to transcribe even short videos. Average estimates put it around an hour to transcribe just 10 to […]

One of the biggest concerns with video ethnography is that editing video traditionally requires a lot of horsepower and in-depth knowledge of the software. Not only does this drastically increase the cost for organizations that choose to outsource the task, but it’s a large barrier to entry for organizations that don’t have the ability to […]

Are you conducting research and are tired of carrying around your USB to access your data? Is your research limited because you cannot access it from everywhere? Well, do not worry. Technology advances every day, and because of this, it has allowed you to access data from anywhere and everywhere through the use of cloud […]

We have all heard about transcribing audio files. We have transcribed them manually or through various software. However, have you heard about transcribing videos? Well, transcribing videos is a recent concept that is gaining popularity day-by-day. What are the benefits of transcribing a video? 1 – Enhances usability Transcribed videos enhance usability and improve user […]

Have you ever tried writing down every action someone is taking while performing a task? The loss of accuracy is astounding when you get the chance to look back over your notes – not only will there be a lot of detail missing, but there will be a loss of context. You eventually must go […]

Over the years, companies have started becoming increasingly interested in using video ethnography for their market research. Video ethnography is one of the most valuable tools due to being able to meet people in their natural environment and record how products are being used in the real time, which can often contrast and contradict what […]

The power of the human brain to process visuals faster than text has fueled the rise of the video revolution and the advent of social media has been a great benefactor to it. So much so today the digital airwaves are dominated by video content and are expected to completely takeover in the coming years. […]

“What people say, what people do and what they say they do are completely different things” – Margaret Mead Ethnography is defined as the “scientific description of the customs of individual peoples and cultures.” Simply put, it is the observation of individual’s ways in which people react to certain circumstances in real life based on […]