Storytelling through video

If a picture says a thousand words, a video tells the whole story. As insights professionals, it is our job to explain the complex and using words in a deck to tell the story just doesn’t work anymore. Video captures the actual voice of the customer – delivering a shared understanding of the context, emotion and interviewee’s truth in their own words. Using real-world examples, this presentation will demonstrate how to capture the hearts and minds of your stakeholder audience using video in research.



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